Jangjeongjeong dining room with the open kitchen facing the seating

DINING · Seolleung, Seoul, South Korea

JANGJEONGJEONG

DINING

PROJECT STORY

We positioned the kitchen before the dining room.

Dark textures, warm light and the relationship between the open kitchen and seating express the energy of a dining brand inspired by a blacksmith's workshop.

DESIGN RESPONSE

01 · CONDITION

Given conditions

The cooks' movements needed to become the brand's central scene without creating conflicts between kitchen, service and guest circulation.

02 · DECISION

Design decision

We set the kitchen first, based on the cooking sequence and equipment, then calculated the seating and aisles around it. The performance zone and light above the structural beam remained essential through completion.

03 · RESULT

Completed change

Without exposing every process, the heat and focus of the kitchen set the rhythm of the entire dining room.

PROJECT FILM

Experience the space in motion.

Jangjeongjeong Project Film · 01:58

ATELIER SOW FILM · YOUTUBEWatch on YouTube ↗

Jangjeongjeong exterior at dusk

Jangjeongjeong open kitchen revealing the cooks at work

Warm light meeting dark textures at Jangjeongjeong

Relationship between the open kitchen and seating at Jangjeongjeong

Light spreading above a structural beam at Jangjeongjeong

Projecting Jangjeongjeong sign between brick exterior walls

Clear glass object in an orange-lit niche

Street-facing booth seating at Jangjeongjeong

Window-side dining seats beneath a line of pendant lights

Freestanding booth seating beneath orange concealed lighting

Clear bubble wall light mounted on a dark wall

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Jugyo Station exterior at dusk beneath its illuminated long canopy

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