Pipit Burger storefront with a rounded white ceiling and orange sign

BURGER RESTAURANT · Starfield Suwon, Gyeonggi-do, South Korea · 2024

PIPIT BURGER

BURGER RESTAURANT

PROJECT STORY

A lively diner rhythm within the flow of a large retail complex.

A rounded white ceiling and planting continue the public circulation, while orange neon, checker patterns and leather seating form a burger restaurant visible and memorable from across the mall.

DESIGN RESPONSE

01 · CONDITION

Given conditions

The restaurant needed to be clearly recognisable within an open mall concourse without interrupting the shared circulation of the food hall.

02 · DECISION

Design decision

We placed a rounded white ceiling and planters at the edge, then carried an orange neon kiosk, rust-coloured ceiling, checker flooring and repeated signs through the interior.

03 · RESULT

Completed change

The brand can be read from a distance against the mall's bright background, while the interior offers the density and rhythm of a relaxed retro diner.

PROJECT FILM

Experience the space in motion.

Pipit Burger Project Film · 02:11

ATELIER SOW FILM · YOUTUBEWatch on YouTube ↗

Checker floor leading through Pipit Burger's seating area

Seating framed by mirrored bays and retro graphics

Window seating given depth by mirrors and louvres

Timber sign engraved with the Pipit Burger character

Long bench seating against a rust-orange wall

Pipit Burger hall with repeated mirrors and signs

Planters defining the edge between mall circulation and seating

Ordering kiosk marked by an orange sign visible from the concourse

Dining seats enclosed by planting and the curved ceiling

Full Pipit Burger elevation viewed from the public hall

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